We are proud to be mentioned in Sandy Times’ article, “Traditional Emirati Clothing: A Modern Twist,” written by Ashas Bukhari on February 4, 2024.
Here’s what the article says about modern abaya designs:
“In recent times, there has been a surge in creative designs for the abaya. From unique cuts and patterns to intricate embroidery, designers are adding a modern twist to this iconic garment. Brands like Serrb, Ahlam Shahin, and almraikn have all added modern twists and colours to the original abaya.
These traditional Emirati clothes are not only a symbol of national identity but also reflect Emirati values of modesty, elegance, and cultural heritage.”
We are honored to be recognized alongside other talented designers for our contributions to modernizing the traditional abaya while staying true to Emirati values of modesty and elegance.
Read the full article here.